Aloha Social Media

Questions About Social Media

Bob — Tue, 01 May 2012 00:40:25 +0000

Thomas asks…

How does social media help in measuring the return of investment of a company?

With social media being a prominent mode to gain popularity, companies streamline their efforts to build an entire presence through twitter, facebook & other popular social media outlets.
Talking about ROI, it is indispensable to form parameters before measuring the profits for a company.
Hence, business and marketing professionals who embark on the journey of social media should define what they want to achieve from using social media outlets

Bob answers:

Investment in social media efforts CAN be measured and should be tracked with a beginning baseline and an end goal in mind. Mashable has a great article about social media ROI that includes an informative and entertaining slideshow by Olivier Blanchard. (http://mashable.com/2009/10/27/social-media-roi/ )

Here’s the overview:
A business that wants to track their ROI from social media should start with a baseline of your company’s current growth, website visitors, online transactions, telephone inquiries, etc. If you don’t have this information, start tracking it.

Next, create an activity timeline that tracks all new social media projects: blog launches, new Twitter campaigns, press releases, etc.,

By stacking these timelines on top of one another, your company can create a picture of which efforts are working, and which ones aren’t. Over several months, you can graph your progress and watch for correlations between events, such as certain blog articles equaling more customer calls, or positive online mentions and a jump in site visitors.

Keep in mind, though, that another part of a good social media campaign and tracking ROI is having a goal in mind when you start so you know where you want to be. Your goal could be monetary return (more sales), or non-monetary (brand awareness, increase in social media mentions). It’s not too late to start tracking your progress so your business will know how your social media efforts are affecting your company.

-natalie, Red Humpy Design
http://www.RedHumpy.com/blog

William asks…

What impact has social media, especially Facebook, had on the entertainment business?

and what impact will it leave in the future? positive or negative?

Yes, social media provides new marketing methods and all, but then again, most of the entertainment business’ revenue comes from advertisers. so, social media might be an ally and an enemy at the same time.

and i dont believe selling DVD’s or songs help, as final customers tend to find ways of getting them for free. and making laws and regulations against it will hurt the relationship between the suppliers and these final customers.

Bob answers:

Social Media sites such as youtube may have a downside on entertainment business specially movie makers. There are a lot of locally and internationally produced movies are being recorded and uploaded in youtube thus instead of watching movies in theaters/cinemas, movie goers are now resorting to these video sites to watch it for free.

Nancy asks…

What percent of the internet is social media?

I am doing a paper that is on social networking and social media. I was wondering what percent of the internet is social media ?

Bob answers:

40% Internet users use Social networks, 25% for Reading and office works. 15% for Sex.

Mark asks…

How can I incorporate social media into my small business marketing effort?

What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?

Bob answers:

Great question! Social Media falls into a larger umbrella called “Inbound Marketing.” Traditionally marketing would be 1) cold calls/ telemarketing 2) print marketing such as magazines or newspapers 3) radio advertising 4) TV advertising 5) outdoor advertising. The before mentioned techniques would be labeled as “Outbound Marketing.”

50 years ago companies like P&G, McDonald’s, and Pfizer built their brand with these techniques. The problem with outbound marketing today is: consumers have DVRs so they do not watch TV commercials; consumers have iPods so I don’t listen to the radio; consumers subscriptions rates to magazines and newspapers are near extinction; and consumers have learned to ignore “interruption marketing” such as telemarketing through services like caller ID.

Newer companies within the last 10 years such as Google, Facebook, and Amazon have used Inbound Marketing. Using Social Media will give you leverage to compete with bigger brands and with bigger budgets. Here is how:

Create Profiles on Social Media Sites: Although there are many social network sites it is best to get your feet wet on 1) Facebook 2) Twitter and 3) LinkedIn.

Facebook:
Create a Fan Page for your business. Click on this link http://www.facebook.com/pages/create.php and follow the setup instructions.

Twitter:
Create an account by navigating to https://twitter.com/signup. Follow the instructions to setup your account.

LinkedIn:
Create a personal account and a company page. To create a personal account go to https://www.linkedin.com/secure/register?trk=hb_join and enter in the appropriate fields. To create a company page make sure you have your personal account created and verified and then click on this link http://www.linkedin.com/companies?didentcompy=.

What’s Next
In general listen. See what your target audience is talking about, and then after you understand add value by sharing your thoughts. Below are a few specific examples:

Twitter:
You have 140 characters. Be short and link back to more information on your website or blog. By linking back to your website you create traffic and allow your site to be indexed by search engines. Both are good.

Facebook:
Pose questions. Share resources that your target audience would find of value. Think of your Facebook Fan Page like a forum.

LinkedIn:
Answer questions posted by your target audience. This will give you “expertise” which is rewarded with green stars in the category your answer was selected as the best answer. Link your blog to your company page. By adding your blog to your company page your LinkedIn page will share your latest blog post with the professional community.

I hope that helps, and if you have any questions feel free to connect with me on Facebook (http://www.facebook.com/adam.root) or LinkedIn (http://www.linkedin.com/in/adammroot).

In addition I have listed a few resources to help get you going below:
1. Http://www.getawebsite.com This is a great resource to easily build your website, and have a built in blog.

2. Http://www.agencyentourage.com Social Media marketing agency that I work for that specializes in social media. Our blog has several articles with free resources.

Good luck

Mandy asks…

How can unions leverage social media to increase communication about the union movement?

How can unions leverage social media to increase communication about the union movement, to members and the general public? What messages should be included in the outreach?

Any answers would be helpful! This is a scholarship essay question!

Bob answers:

All outside sources can twist the information give to them. Social Media if used correctly can present a balanced updating of information from unions. It works at a slower pace than interviews so hopefully this lets unions answer questions in a concise and level headed approach.

Hope this helps.

Facebook Marketing Strategies For Small Business With Jen Sheahan

Guest — Sun, 29 Apr 2012 15:59:54 +0000

www.melbourneseoservices.com Facebook marketing is all the rage right now and it’s easy to understand why – it offers some amazing advertising opportunities for small business… if you know what you’re doing. While at a recent marketing event I asked a few of my internet marketing friends to share their best strategies for small and medium sized businesses. I wanted to know what are some quick and easy techniques you can apply to get some quick wins. In this video you’ll hear what Jen Sheahan, a good friend and Facebook Marketing Expert, had to say. Find out more about who we are and what we do by visiting our website www.melbourneseoservices.com

Social Media Marketing Software

Guest — Sun, 29 Apr 2012 15:49:29 +0000

seosoftwares.net Click the link above to get the free social media marketing report and start making an immediate impact on your business. Social Media Marketing is growing faster than any other form of marketing in the world. This special report seosoftwares.net will show you how. The Ins And Outs Of Social Media Marketing One of the hottest new trends in marketing today is advertising through social media. There are a lot of people making a Twitter or Facebook page. They join in the thousands daily. Many businesses are following this trend and you should do it, too. Read on to find tips to help you develop a social media marketing strategy which will increase your reach and provide you with great results. When finding out about your customers, make sure to ask about their use of social networking. If the results indicate that your customers enjoy getting on social media sites for more than 60 minutes a day, think about making a page or two for your product. If you find that your customers aren’t using social media, register your usernames but don’t bother investing any time in building your accounts yet. Free Social Media Marketing Report seosoftwares.net Social media marketing is a good way to get the attention you need. A great asset to your business will be if social media users make positive reviews of your products, or spread other information regarding your business. Utilize competitions and offers that give your readers incentive to pass along information about …

Your Questions About Social Media News

Bob — Sun, 29 Apr 2012 14:42:56 +0000

Ruth asks…

Do you think this affects the ability of news media to uphold their social responsibilities?

Many news media now attempt to increase popularity by adding entertainment value along with information-based news. Do you think this affects the ability of news media to uphold their social responsibilities?

Admin answers:

Yes
See in the past 15 yrs we’ve gone from 90% of news media being tv, magazines, newspapers to about 50%. With the introduction of better laptop computers and smartphones we will soon see a massive movement to digital technolgies and tv and newspapers will soon become on-line because of more and more internet users. By 2050 tv would become endangered the way we know it but tv would soon become a computer program not a metal box with wires at the back of it connecting it to electricty. Tv and newspapers will exist by 2050 but they will be online that;s the difference.

John asks…

What are the social responsibilities of the news media?

What are the duties of the reporters who deliver the stories?

Admin answers:

Social responsibiliteis—– don’t brain wash/ don’t make news in vain/ don’t make viewer violent /don’t make viewer support/don’t pressure anything………and lots more that every media have to practice.

Duties—— what ever do connect with news breaker…… Not for the maker………

Michael asks…

What news sites, blogs and social media are you using to follow the Super Tuesday results?

I write the MediaShift blog for PBS and am live-blogging the election today. I’m polling people to find out what they follow online. You can leave an answer here or go to the blog to leave a comment: http://www.pbs.org/mediashift

Admin answers:

I am following this webiste Face of Truth

www.faceoftruth.com

They have real time updating of News Headlines from around the world.

Nancy asks…

Discuss three different social media and their impact on either news events or democratic participation.?

Discuss three different social media and their impact on either news events or democratic participation.

Admin answers:

For discussion will start with suggestion that Free Trade and Globalization is an extension of the idea of Manifest Destiny which the U.S. Had in the 19th century.
It is an idea that everyone from Native Americans to Communists in the Soviet Union, Muslims, and environmentalists are in the way of progress and must be killed or propagandized about or co opted or at least not seen as threatening and sign on to the philosophy of malls, corporations and militarization and police cracking down on dissent. It has been written the it is necessary to remind people of genocide so it does not happen again so I am reminding people so they can avoid it and fascism.

Mary asks…

What are the social responsibilities of news media?

Admin answers:

To enlighten, inform and entertain.

Sample Facebook Marketing Strategy – Run Contests

Guest — Wed, 28 Sep 2011 06:26:30 +0000

www.crusherworkshop.com Like many other business owners, you might have just started thinking about implementing your own Facebook marketing strategy. One of the best techniques for local businesses is to run competitions. In this short clip, David Jenyns presents one of his coaching client’s strategies, running contests. Watch the clip to get a glimpse of the actual plan used. Thinking of using Facebook for marketing? Your business may or may not be the best fit for it. Learn the other types of online promotion you can use for your business in the Competition Crusher workshop at http

How to Shorten Your Links (URLs) for Social Media Marketing.mp4

Guest — Tue, 27 Sep 2011 20:54:00 +0000

This video shows you step-by-step how to shorten your URLs when marketing yourself online on blogs, Facebook, Twitter, YouTube, LinkedIn or Google+. Long, messy URLs look sloppy and unprofessional. Learn how to use tinyurl.com and bitly.com to create beautiful, clean URLs every time.

Facebook Marketing: How Companies Should Use Facebook After Its Major Changes

Guest — Tue, 27 Sep 2011 06:27:35 +0000

www.internetmarketinginc.com – In this week’s video, Myles talks about Facebook Marketing, and how the recent changes in Facebook could change the way businesses manage their profiles or pages. Links Mentioned in the Video: Marketing Strategy 101 www.internetmarketinginc.com Facebook Algorithm Optimization www.internetmarketinginc.com Facebook Marketing For Companies with Multiple Locations www.internetmarketinginc.com Free weekly Internet marketing strategies and Internet marketing business tips with Myles every Monday. Subscribe to Ask Myles Mondays! www.youtube.com Stay connected with Myles on Facebook www.facebook.com Follow Myles on Twitter twitter.com

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Social Media Marketing and Mobile Marketing

Guest — Sun, 25 Sep 2011 18:26:34 +0000

bizbuzzmedia.net BiZ BuZZ MeDia is an online marketing company helping businesses with Expert Business Consulting in Social Media Marketing and Mobile Marketing located in North Myrtle Beach SC. We serve clients locally and around the world. Expert Business Consulting for Social Media & Mobile Marketing WHAT WE DO -Social Media marketing programs -Online Video marketing programs -Local Directory marketing programs -Mobile marketing programs -Automated Follow Up systems and campaign -Lead Capture systems and campaigns -Your Custom Social & Web Presence -Strategy & Planning __Our formula is simple 1. Get out there and get found.__ 2. Engage with your prospects on their terms.__ 3. Continue to engage and follow up with them.__ We accomplish these objectives by applying the latest tools and know-how on behalf of your business. Biz Buzz Media bizbuzzmedia.net http twitter.com linkedin.com